WILEY

KNOWLEDGE FOR GENERATIONS

WILEY - KNOWLEDGE FOR GENERATIONS

United States Change Location

cart.gif CART |  MY ACCOUNT |  CONTACT US |  HELP    
Cover image for product 047023007X
Commercialization of Innovative Technologies: Bringing Good Ideas to the Marketplace
ISBN: 978-0-470-23007-7
Hardcover
252 pages
April 2008
US $64.95 Add to Cart

This price is valid for United States. Change location to view local pricing and availability.

  • Description
  • Table of Contents
  • Author Information
Have a great idea for new technology? Let this expert guide be your blueprint for successful entrepreneurship—from building an innovation team to bringing a product to market. Commercialization of Innovative Technologies takes you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge as it focuses on three core areas that set the stage for successful commercialization: developing and managing an "innovation team" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; and leveraging input from technologists throughout the commercialization process.

Commercialization of Innovative Technologies offers an effective strategy for exploiting good ideas and putting them into practice successfully by building an innovation team that is best equipped to commercialize technology. This book:

  • Outlines and emphasizes the importance of the "innovation team"
  • Addresses tactical issues such as how to find, fund, develop, design, and demonstrate innovative technology
  • Explains the lifecycle of product innovation and the dynamics of bringing good technological innovations into practice

Buy Both and Save 20%!

+ Buy Commercialization of Innovative Technologies: Bringing Good Ideas to the Marketplace (List Price: US $64.95)
with Growing Pains: Transitioning from an Entrepreneurship to a Professionally Managed Firm, 4th Edition (List Price = US $50.00)
Total List Price: US $114.95
Discounted Price: US $91.96
You Save: US $22.99 Add BOTH to Cart
Cannot be combined with any other offers. Learn more.