 Commercialization of Innovative Technologies : Bringing Good Ideas to the Marketplace
ISBN: 978-0-470-23007-7
Hardcover
252 pages
April 2008
US $64.95
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Your blueprint for successful entrepreneurship-from building an innovation team to bringing a product to market
There is no shortage of great technological ideas; however, having a great idea is no guarantee of a successful product. This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edgeby enabling you to start off with a solid foundation and strategy. Commercialization ofInnovative Technologies focuses on three core areas that set the stage for successful commercialization:
*
Developing and managing a strong, flexible "innovation team" of inventors, investors, technologists, and entrepreneurs
*
Building a portfolio that spreads risk
*
Leveraging input from technologists throughout the commercialization process
The first three chapters of the book deal with key strategic issues. Here you discover the characteristics to look for in recruiting members of your innovation team and how to deal with each member's idiosyncrasies. You also get expert guidance for developing and executing a winning strategic plan.
The next chapters deal with hands-on tactical issues such as how to find, fund, assess, develop, design, and demonstrate innovative technologies. The final two chapters focus on steps after successful commercialization, including further improvements to the technologies.
This book provides the real-world guidance and wisdom that investors, inventors, entrepreneurs, and managers need to bring innovative technologies to market. It is also ideal as a textbook for management and engineering courses in entrepreneurship.
There is no shortage of great technological ideas; however, having a great idea is no guarantee of a successful product. This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edgeby enabling you to start off with a solid foundation and strategy. Commercialization ofInnovative Technologies focuses on three core areas that set the stage for successful commercialization:
*
Developing and managing a strong, flexible "innovation team" of inventors, investors, technologists, and entrepreneurs
*
Building a portfolio that spreads risk
*
Leveraging input from technologists throughout the commercialization process
The first three chapters of the book deal with key strategic issues. Here you discover the characteristics to look for in recruiting members of your innovation team and how to deal with each member's idiosyncrasies. You also get expert guidance for developing and executing a winning strategic plan.
The next chapters deal with hands-on tactical issues such as how to find, fund, assess, develop, design, and demonstrate innovative technologies. The final two chapters focus on steps after successful commercialization, including further improvements to the technologies.
This book provides the real-world guidance and wisdom that investors, inventors, entrepreneurs, and managers need to bring innovative technologies to market. It is also ideal as a textbook for management and engineering courses in entrepreneurship.
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