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GIS for Business and Service Planning

Paul A. Longley (Editor), Graham Clarke (Editor)
ISBN: 978-0-470-23510-2
336 pages
February 1996
GIS for Business and Service Planning (0470235101) cover image
GIS for Business and Service Planning Edited by Paul Longley, Graham Clarke
The field of geographical information systems (GIS) is developing rapidly, finding applications in an ever-widening range of commercial contexts. This volume examines the practical use of GIS for business and service planning. It considers ways in which GIS may be customised to meet specific user requirements and tackle the applied research challenges of the late 1990s. GIS for Business and Service Planning:
* introduces the management, analysis and modelling of information within GIS and considers some of the basic problems and pitfalls that can occur in practice
* covers the major topics of geodemographics and how geographical information can be manipulated and merged into business application databases
* discusses the relative merits of customised versus proprietary solutions to business application databases
* examines the range of consultancy applications of GIS for business using international case studies, assessing how recent applications have benefited from research developments
* critically assesses GIS in the market place and evaluates different GIS strategies
GIS for Business and Service Planning is essential reading for GIS professionals, marketeers, GIS students and management scientists. The other contributors: Peter Batey (University of Liverpool), Mark Birkin (GMAP), Peter Brown (University of Liverpool), Martin Clarke (GMAP), Paul Cresswell (SPA Marketing Systems), David Maguire (ESRI US), David Martin (University of Southampton), Ian Masser (University of Sheffield), Stan Openshaw (University of Leeds), Nora Sherwood (GIS World) and Robin Waters (GeoInformation International).
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Partial table of contents:

Applied Geographical Information Systems: Developments and Prospects (P. Longley & G. Clarke).

POPULATION DATA SOURCES: MEASUREMENT AND MODELLING.

Data Sources and Their Geographical Integration (D. Martin & P. Longley).

Data Sources and Their Availability for Business Users Across Europe (R. Waters).

Censuses and the Modelling of Population in GIS (D. Martin).

GEODEMOGRAPHICS.

Customer Targeting, Geodemographics and Lifestyle Approaches (M. Birkin).

Marketing Spatial Analysis: A Review of Prospects and Technologies Relevant to Marketing (S. Openshaw).

PROPRIETARY AND CUSTOMIZED GIS FOR BUSINESS AND SERVICE PLANNING.

Customized and Proprietary GIS: Past, Present and Future (P. Cresswell).

The Development and Benefits of Customized Spatial Decision Support Systems (G. Clarke & M. Clarke).

GEOGRAPHY IN BUSINESS?

'Business Geographics' -
A US Perspective (N. Sherwood).

Appendices.

Glossary of Abbreviations and Technical Terms.

References.

Indexes.
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The editors: Paul Longley is a Professor of Geographic Information Science, University College London and Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds
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