The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
From the Old World to the New.
Section 1: Two Left Feet.
Typical Tactics Are Out of Sync with the Market.
Section 2: Center of the Universe.
Typical Tactics Are Focused on the Wrong Person.
Section 3: One-Night Stand.
Typical Tactics Damage Relationships and Long-Term Potential.
Section 4: May Cause Headaches, Dizziness, and Internal Bleeding.
Typical Tactics Harm Reputations and Create Unintended Consequences.
About the Authors.
Elizabeth Marshall is Director of Sales for Michael Port Companies. While working at the nationally recognized firm of Merritt Hawkins and Associates, she was awarded Research Recruiter of the Month five times. Also, she is founder of AuthorTeleseminars.com, which hosts interviews with top business authors such as Seth Godin, Tim Ferriss, Keith Ferrazzi, and others. For more information, please visit www.highenergycoach.com.
The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite (US $19.95)
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