 All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results
ISBN: 978-0-470-23791-5
Hardcover
272 pages
May 2008
US $24.95
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Jay H. Heyman is cofounder, President, and Creative Director of Porte Advertising, an advertising agency in New York City. He is a past recipient of Clio and ANDY Awards, and his commercials are in The Paley Center for Media (formerly the Museum of Television and Radio) in New York. For more information, please visit www.allyouneedisagoodidea.typepad.com.
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