Use the controls in the window below to browse, scroll, or search inside this book.

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition

ISBN: 978-0-470-23827-1

Hardcover

368 pages

February 2009

US $34.00

Add to Cart

This price is valid for United States. Change location to view local pricing and availability.

Preview Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition