No longer a niche subject, socially responsible investing (SRI) is receiving widespread attention from investors. Compelling Returns breaks down the basics of socially responsible investing to show readers how they can align their values with their investments. This book contains explanations of the three basic strategies of SRI and shows investors how to determine what combination of strategies best fits their social values and how to implement these strategies in their investment portfolios. This book also helps investors combine their use of SRI strategies with the basics of successful investing. Compelling Returns concludes with an up-to-date directory of companies involved with SRI.