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Health Promotion Programs: From Theory to Practice

ISBN: 978-0-470-24155-4
480 pages
April 2010, ©2010, Jossey-Bass
Health Promotion Programs: From Theory to Practice (0470241551) cover image

Health Promotion Programs introduces the theory of health promotion and presents an overview of current best practices from a wide variety of settings that include schools, health care organizations, workplace, and community. The 43 contributors to Health Promotion Programs focus on students and professionals interested in planning, implementing, and evaluating programs that promote health equity. In addition to the focus on best practices, each chapter contains information on:

  • Identifying health promotion programs

  • Eliminating health disparities

  • Defining and applying health promotion theories and models

  • Assessing the needs of program participants

  • Creating and supporting evidence-based programs

  • Implementing health promotion programs: Tools, program staff, and budgets

  • Advocacy

  • Communicating health information effectively

  • Developing and increasing program funding

  • Evaluating, improving, and sustaining health promotion programs

  • Health promotion challenges and opportunities

  • Health promotion resources and career links

"The authors have clearly connected the dots among planning, theory, evaluation, health disparity, and advocacy, and have created a user-friendly toolbox for health promotion empowerment."—Ronald L. Braithwaite, PhD, professor, Morehouse School of Medicine, Departments of Community Health and Preventive Medicine, Family Medicine, and Psychiatry

"The most comprehensive program planning text to date, this book examines all facets of planning and implementation across four key work environments where health educators function."—Mal Goldsmith, PhD, CHES, professor and coordinator of Health Education, Southern Illinois University, Edwardsville

"Health Promotion Programs . . . . explores the thinking of some of our field's leaders and confirms its well-deserved place in the field and in our personal collections."—Susan M. Radius, PhD, CHES, professor and program director, Health Science Department, Towson University

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Figures, Tables, and Exhibits ix

Preface xiii
Carl I. Fertman, Diane D. Allensworth

The Contributors xix

SOPHE xxv

PART ONE: FOUNDATIONS OF HEALTH PROMOTION PROGRAMS

1. What Are Health Promotion Programs? 3
Carl I. Fertman, Diane D. Allensworth, M. Elaine Auld

Health, Health Promotion, and Health Promotion Programs 4

Historical Context for Health Promotion 8

Healthy People: A National Public-Private Partnership to Promote Health 12

Health Education and Health Promotion 15

Settings for Health Promotion Programs 18

Stakeholders in Health Promotion Programs 21

2. Health Promotion Programs Designed to Eliminate Health Disparities 29
Francisco Soto Mas, Diane D. Allensworth, Camara Phyllis Jones

Population Groups and Health Disparities 30

Understanding Racial and Ethnic Differences in Health 37

Program Strategies to Eliminate Health Disparities Among Minorities 38

3. Theory in Health Promotion Programs 57
Leonard Jack Jr., Melissa Grim, Tyra Gross, Sara Lynch, Carlen McLin

Theory in Health Promotion Programs 58

Foundational Theories: Intrapersonal Level 60

Foundational Theories: Interpersonal Level 64

Foundational Theories: Population Level 67

Health Promotion Program Planning Models 71

Using Health Theories and Planning Models 79

PART TWO: PLANNING HEALTH PROMOTION PROGRAMS

4. Assessing the Needs of Program Participants 91
James H. Price, Joseph A. Dake, Britney Ward

Defining a Needs Assessment 92

Conducting a Health Needs Assessment 97

Promoting a Needs Assessment 98

Using Primary Data Methods and Tools 99

Using Secondary Data Methods and Tools 106

Reporting and Sharing the Findings 108

5. Making Decisions to Create and Support a Program 121
W. William Chen, Jiunn-Jye Sheu, Huey-Shys Chen

Identifying a Mission Statement, Goals, and Objectives 122

Writing Program Objectives 124

Deciding on Program Interventions 127

Selecting Health Promotion Materials 131

Using Evidence-Based Interventions 132

Developing Effective Policies and Procedures 139

Transitioning to Program Implementation 146

PART THREE: IMPLEMENTING HEALTH PROMOTION PROGRAMS

6. Implementation Tools, Program Staff, and Budgets 153
Jean M. Breny Bontempi, Michael C. Fagen, Kathleen M. Roe

From Program Planning to Action Planning 154

Preparing a Logic Model 155

Using a Gantt Chart to Guide Implementation 161

Planning for Implementation Challenges 164

Hiring and Managing High-Quality Program Staff 168

Budgeting and Fiscal Management 171

7. Advocacy 181
Regina A. Galer-Unti, Kelly Bishop Alley, Regina McCoy Pulliam

Creating an Advocacy Agenda for a Program 182

Advocacy as a Professional Responsibility 184

Examples of Successful Health Policy Advocacy 185

Becoming Fluent in the Language of Advocacy 187

Forming Alliances and Partnerships for Advocacy 192

Advocacy Methods 194

Advocacy and Technology 199

8. Communicating Health Information Effectively 203
Neyal J. Ammary-Risch, Allison Zambon, Kelli McCormack Brown

Communication in Health Promotion Programs 204

Developing a Communication Plan for a Site 212

Developing and Pretesting Concepts, Messages, and Materials 218

9. Developing and Increasing Program Funding 233
Carl I. Fertman, Karen A. Spiller, Angela D. Mickalide

Sources of Program Funding 234

Funding Varies by Program Participants and Setting 238

Writing a Grant Proposal 240

Maintaining Relationships with Funders 247

Fundraising 249

Working with Board Members 252

PART FOUR: EVALUATING AND SUSTAINING HEALTH PROMOTION PROGRAMS

10. Evaluating and Improving a Health Promotion Program 259
Daniel Perales, Andy Fourney, Barbara MkNelly, Edward Mamary

Program Evaluation Defi nition, Types, and Terms 260

Evaluation Frameworks 267

Evaluation Designs 271

Data Collection and Analysis 274

Evaluation Reports 274

Evaluation and Program Design 280

Implementing an Evaluation 283

11. Leadership for Change and Sustainability 291
David A. Sleet, Sara L. Cole

Catalyzing and Mastering Change 292

Engaging Participants and Building Support 295

Ensuring Competence Through Credentialing 303

Enhancing Program Impact and Sustainability 306

PART FIVE: HEALTH PROMOTION PROGRAMS IN DIVERSE SETTINGS

12. Promoting Health in Schools and Universities 313
Marlene K. Tappe, Diane D. Allensworth, Jim Grizzell

Rationale for Promoting Health in Schools and Universities 314

Evolving Role of Promoting Health in Schools and Universities 316

Current Role of Promoting Health in Schools and Universities 316

Resources and Tools 324

Challenges 330

Career Opportunities 334

13. Patient-Focused Health Promotion Programs in Health Care Organizations 341
Louise Villejo, Cezanne Garcia, Katherine Crosson

Evolving Role of Programs in Health Care Organizations 342

Effective Programs in Health Care Organizations 345

Resources for Programs in Health Care Organizations 352

Challenges for Programs in Health Care Organizations 357

Career Opportunities in Health Care Organizations 361

14. Health Promotion Programs in Workplace Settings 369
Laura Linnan, Kimberly L. Peabody, Jennifer Wieland

Workplace Health Promotion—1970 to the Present 370

Resources and Tools 374

Challenges 379

Career Opportunities 385

15. Promoting Community Health: Local Health Departments and Community Health Organizations 393
Michael T. Hatcher, Diane D. Allensworth, Frances D. Butterfoss

Brief History of Local Health Organizations 394

Local Health Department Services 397

Community Health Organization Services 401

Resources and Tools 404

Challenges 410

Career Opportunities 414

Glossary 421

Index 443

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Carl I. Fertman, PhD, CHES, is associate professor in Health and Physical Activity and executive director of the Maximizing Adolescent Potentials (MAPS) Program, both in the School of Education at the University of Pittsburgh. He is the author of Youth Leadership from Jossey-Bass.

Diane D. Allensworth, PhD, is professor emeritus, College of Education, Kent State University.

Society for Public Health Education (SOPHE) is the leading international professional association for health education professionals, faculty, and students. Founded in 1950, SOPHE is the only independent, professional organization devoted exclusively to health education and health promotion in all settings.

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