 Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know
ISBN: 978-0-470-24336-7
Hardcover
224 pages
April 2008
US $24.95
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Acknowledgements.
Preface.
Chapter 1. Creating Message Contagion .
Chapter 2. Leverage Applied Propaganda™.
Chapter 3. Position and Package Your Legend.
Chapter 4. Control the Emotion and the Content.
Chapter 5. Get a Real Endorsement.
Chapter 6. Understand Beliefs and True Believers.
Chapter 7. Harness the Power of The People's Media.
Chapter 8. Deliver the Experience.
Chapter 9. The Subliminal Power of Words.
Chapter 10. Creating a Cult Following.
Chapter 11. Seduction.
Afterword – Ben Mack.
Appendix 1 – Coaching for Influence – Dr. Rachna Jain.
Bibliography.
Index.
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