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The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets (0470250046) cover image
The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets
ISBN: 978-0-470-25004-4
Hardcover
240 pages
August 2008
US $22.95 Add to Cart

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"My favorite is The Little Book that Saves your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets...Darst says to thrive financially today you must practice asset allocation, compiling a financial portfolio with assets that make money when the economy is doing well, but also including assets that make money when the economy slows down."
- Susan Rucci, BookPage, January 2009 Issue

"This 208-page, coat-pocket-size book also comments on why people often muff planning their financial futures. "We take eight weeks to buy a new necktie or dress but then make investment decisions that affect our entire life and net worth after an eight-minute phone conversation," the author writes. To help his readers avoid such pitfalls, he includes some probing questions to ask a prospective investment adviser."–WSJ

The timing couldn't be better . . . with the markets entering bear territory and anxiety over the economy deepening across the country. But Darst's lessons are timeless: the importance of diversification, matching assets to goals and not "confusing a bull market for brains." He imparts them and quite a bit more in a highly readable little book that would make a great present not only for first-time clients and prospects but junior planners as well.–Financial Planning

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