Advanced Web Metrics with Google AnalyticsISBN: 978-0-470-25312-0
Paperback
384 pages
March 2008
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Do you think you've discovered an error in this book? Please check the list of errata below to see if we've already addressed the error. If not, please submit the error via our Errata Form. We will attempt to verify your error; if you're right, we will post a correction below.
| Chapter | Page | Details | Date | Print Run |
|---|---|---|---|---|
| various | various | Deprecated code: pageTracker._initData(); pageTracker._initData(); found in code throughout the book, has been deprecated since the first printing of the book. Code examples incorporating this expression will function whether it is included or omitted. |
8/27/09 | 1st and 2nd |
| 1 | 8 | Error in Table 1.2 In Table 1.2 on page 8, the calculation given for "Non-marketing costs": "m x T" is incorrect. It should be: "(1 – m) x T" |
8/27/09 | 1st and 2nd |
| 5 | 78 | Text correction pg. 78, 2nd paragraph, 6th sentence: “...visitors not viewing the blog area spend slightly less time on the site..." should read: “...visitors not viewing the blog area spend slightly less time on the page..." |
8/27/09 | 1st and 2nd |
| 7 | 131 | Error in code listing In the code listing on page 131, change the ninth line of code (the first line in bold type) from: pageTracker._setCampNameKey(”orig_campaign”); // default: utm_medium to: pageTracker._setCampNameKey(”orig_campaign”); // default: utm_campaign |
8/27/09 | 1st and 2nd |
| 9 | 185 | Error in code listing In the example GATC on page 185, the third line from the bottom is incomplete. document.cookie = "__utmv="+_udh+"."+_uES(labelVal)+"; should read: document.cookie = "__utmv="+_udh+"."+_uES(labelVal)+";~CA |
8/27/09 | 1st and 2nd |
| 9 | 191 | Error in syntax Change point a., pg. 191 to read: For every pageview whose Referral has the pattern (?|&)(q|p)=([^&]*) AND |
8/27/09 | 1st and 2nd |
| 9 | 205 | Error in code listing The sixth line of code: "</script>" should be deleted |
8/27/09 | 1st and 2nd |
