Starting with a Foreword by Dr. Robert Kaplan and Dr. David Norton, creators of the revolutionary Balanced Scorecard approach, management gurus and business executives alike laud Drive Business Performance: "a pragmatic guide for world-class decision making," "a ground-breaking book that executives and managers alike should read," "provides specific and easy-to-follow guidance to deliver results. A must read for any organization seeking to win."

Drive Business Performance explains the competitive advantage experienced by organizations that create and manage a "Culture of Performance."

This groundbreaking guide is filled with first-hand accounts from Fortune 500 companies who are winning by building accountability, intelligence, and informed decision-making into their organizational DNA.

This innovative, jargon-free book demystifies performance management, with detailed guidance for organizations to replicate top performers’ practices, including the recommended skills and assets needed to successfully compete in today’s business environment.

Bruno Aziza has led marketing, sales, and operations teams at various technology firms, including Apple Inc., Business Objects, and Decathlon. Bruno has worked and lived in France, the U.K., Germany and the U.S., and holds a master’s degree in business and economics from three European institutions. He currently works on Microsoft’s Global Business Intelligence strategy.

Joey Fitts has consulted over twenty-five of the Fortune 500, guest-lectured at Harvard Executive Education programs, raised over $16 million in venture capital, and served on the Board of Advisors for InterVivos and the Computer Technology Industry Association (CompTIA). He currently works on Microsoft’s Global Business Intelligence Alliance strategy.