 Marketing and Client Relations for Interior Designers
ISBN: 978-0-470-26048-7
Hardcover
288 pages
April 2008
US $65.00
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Acknowledgments.
Part 1: Effective Marketing Strategies.
1. Positioning Your Firm.
2. The Marketing Plan.
3. Objectives.
4. Company Profile/Internal.
5. The Marketplace.
6. Current Issues Influencing Our Market.
7. Market Research.
8. Targeting the Right Clients.
9. Partnering with technology.
10. Techniques That Develop and Nurture Relationships.
11. Who Will Lead?
12. Preparing Marketing Materials.
13. Becoming a Major Force in Interior Design.
Part 2: Selling as Communication.
14. An Introduction to Selling.
15. The Client Comes First.
16. Rapport.
17. Organization.
18. The Art of the Interview.
19. Your Brand.
20. Preselling.
21. The Presentation.
22. Qualifying the Client.
23. Defining a Project.
24. Customer Service.
25. How to Handle Complaints.
26. Contracts and Letters of Agreement.
27. Charging for Your Services.
28. The Installation.
29. Learning.
Suggested Reading List.
Index.
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