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The Granularity of Growth: How to Identify the Sources of Growth and Drive Enduring Company Performance

ISBN: 978-0-470-27020-2
256 pages
March 2008
The Granularity of Growth: How to Identify the Sources of Growth and Drive Enduring Company Performance (0470270209) cover image
While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.
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Special Thanks.

Acknowledgements.

Preface.

Introduction: Grow Or Go.

Part I. Your Growth Ambition.

1. A Granular World.

2. Understanding Your Company's Performance.

3. Firing On Multiple Cylinders.

4. A Granular Company.

Part II. Your Growth Direction.

5. Firing On Momentum.

6. Firing On M&A.

7. Firing On Share Gain.

8. Mapping Your Growth Direction.

9. To Move Or Not To Move?

Part III. Your Growth Architecture.

10. The Architecture Of Growth.

11. Looking In The Mirror.

12. A Blueprint For Granularity.

13. Building Scale Platforms.

14. Cluster-Based Growth.

Conclusion. Choosing To Lead Growth.

Appendix 1. Growth And Value.

Appendix 2. Two Ways To Grow, Two Ways To Go.

Bibliography.

Index.

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Patrick Viguerie is a Director at McKinsey & Company and leads the firm's strategy practice in the Americas. His work focuses on helping companiesdevelop and implement strategies for renewal and growth. Viguerie has served companies in a wide range of industries and has published a number of articles on corporate strategy issues. He holds a BA from Dartmouth College and an MBA from Harvard Business School.

Sven Smit is a Director at McKinsey&Company, coleading McKinsey&Company's strategy practice's initiatives on growth. He has served companies in a range of industries including telecommunications, high-tech, and media and has published a number of articles on growth. Smit holds a degree in mechanical engineering from Delft University of Technology and an MBA from INSEAD.

Mehrdad Baghai is Managing Director of Alchemy Growth Partners, a boutique advisory and venture firm in Sydney. He is coauthor of the international bestseller The Alchemy of Growth and has published a number of articles on growth. He was the coleader of the global growth practice at McKinsey&Company in the late 1990s. Baghai received a BSE from Princeton University, an MPP from the Kennedy School of Government, and a JD from Harvard Law School.

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