 The Credible Company: Communicating with a Skeptical Workforce
ISBN: 978-0-470-27474-3
Hardcover
192 pages
November 2008, Jossey-Bass
US $42.00
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Preface: Why This Book is Important.
Prologue: From Entitlement to Capital Asset.
1. A Morality Tale.
2. Information.
3. Needs on the Job.
4. Face-to-Face.
5. Openness.
6. Research.
7. Marketplace.
8. Strategy.
Epilogue: A Profession at a Crossroads.
Notes.
Acknowledgments.
The Author.
Index.
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