|
E-book
Sensory and Consumer Research in Food Product Design and DevelopmentISBN: 978-0-470-27644-0
E-book
358 pages
February 2008, Wiley-Blackwell
 Purchase This E-book
This price is valid for United States. Change location to view local pricing and availability.   
Other Available Formats: Hardcover
|
- Covers critical issues faced by food and beverage sensory analysts, product developers and market researchers
- First book to take a business viewpoint to sensory and consumer research in the food and beverage arena
- Three authors are leading practitioners in the field
- Special focus on early stages of product development, where business opportunity is often the greatest
- Illustrative case histories, commonly encountered problems, and practical solutions
How to read this e-book on:
