The Business-Oriented CIO: A Guide to Market-Driven Management

The Business-Oriented CIO presents an approach called Market Driven Management, which introduces and adapts some of the best for-profit business thinking for use by the CIO and IT manager. Companies are finding that the IT department is becoming an integral part of their business. If electronic components of their business fails, a company s profits can come to a halt (e.g., e-commerce site is down, e-mail is down). To this day, the IT department is reactive rather than pro-active. This book will show CIOs and IT managers how to run IT more like a business.