The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage, 2nd Edition
March 2008, Jossey-Bass
This price is valid for United States. Change location to view local pricing and availability.
Other Available Formats: Hardcover
Updated data and examples, with a particular focus on bringing in more examples dealing with China and India.
An update of the Wal-Mart case in comparison with China's Haier Group, and fresh examples and more case studies throughout.
New chapter titled “Leveraging Emerging Markets for Global Dominance."
- Online Instructor's Manual.