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Clean Money: Picking Winners in the Green Tech Boom

ISBN: 978-0-470-28356-1
274 pages
December 2008
Clean Money: Picking Winners in the Green Tech Boom (0470283564) cover image
In Clean Money, John Rubino, Editor of GreenStockInvesting.com, introduces you to the world of clean tech (also known as green tech) and its wealth creation potential. Throughout the book, he explores a variety of clean energy sources–from solar power to biofuels–and shows how these renewable resources will spawn successful companies and rising share prices. Page by page, you'll discover the technologies that will drive this boom and become familiar with the state of their markets, their growth prospects, and the companies that are best positioned to become tomorrow's success stories.
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Foreword.

Acknowledgments.

Introduction.

Part I. Overview.

Chapter 1. Clean Tech - This Time It's for Real.

Chapter 2. We Came, We Saw, We Trashed the Place.

Part II. Clean Energy.

Chapter 3. Fossil Fuels Fiasco.

Chapter 4. Solar Power - From Social Statement to Serious Solution.

Chapter 5. Wind - No Breakthroughs Needed.

Chapter 6. Geothermal - The Heat beneath Our Feet.

Chapter 7. Transportation - Green Machines.

Chapter 8. Energy Storage - The Key to a Clean-Tech Takeover.

Chapter 9. Biofuels - Miles per Acre.

Chapter 10. The Hydrogen Economy - A Dream Deferred.

Chapter 11. Emissions Trading - Climate Change Capitalism.

Chapter 12. Smart Grid - The New Wired World.

Part III. Other Clean Technologies.

Chapter 13. Water - Liquid Gold.

Chapter 14. Green Building - Sunny and Cool.

Chapter 15. Agriculture - Eight Billion Mouths to Feed.

Chapter 16. Green Materials - Lighter, Stronger, Cleaner.

Chapter 17. Pollution Control - Trash Is a Terrible Thing to Waste.

Part IV. Investing in a Green Boom.

Chapter 18. Bubbles and Bear Markets.

Chapter 19. Green Mutual Funds.

Chapter 20. Clean Tech in Bite-Sized Pieces.

Chapter 21. Short Candidates - Who Loses When Clean Tech Wins?

Chapter 22. How to Trade Foreign Stocks.

Chapter 23. Breakthroughs - Tomorrow's Game-Changers.

Chapter 24. Creating a Research Program.

About the Author.

Index.

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John Rubino runs the financial web sites GreenStockInvesting.com and DollarCollapse.com.His previous books include The Collapse of the Dollar and How to Profit from It (co-written with GoldMoney.com's James Turk) and How to Profit from the Coming Real Estate Bust. He holds an MBA from New York University and worked as a Wall Street analyst before turning to writing.
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Praise for Clean Money

"A breezy, easy read that delivers a useful introduction to the emerging concept of making money in clean and green stocks. I recommend it!"
–Dr. Rob Wilder, CEO and Manager, WilderHill Clean Energy Index (ECO)

"The urgency of reducing our dependence on fossil fuels and polluting technologies is giving rise to fantastic investment opportunities. Rubino’s Clean Money is a cleverly-written and insightful roadmap to green investing, the new financial frontier, and provides the essentials of each new technology with an eye on making a killing in the years ahead."
–Shayne McGuire, Director of Global Research, Teacher Retirement System of Texas

"Clean Money captures the ongoing shift to a green economy. External environmental costs are going to be internalized, producing the most significant change in the global economy since the industrial revolution and transforming the way everyone does business. This book answers many of the questions we get every time we sit down with new investors."
–Matthew Patsky, Portfolio Manager, Winslow Green Mutual Funds

"Clean Money provides a comprehensive overview of what promises to be one of the best global investment themes of the coming decade. Whether you are an individual investor or a professional advisor, this book deserves a prominent place in your investment library."
–Peter Schiff, President, Euro Pacific Capital and author of Crash Proof: How to Profit from the Coming Economic Collapse

"An entertaining, crystal clear guide for anyone who is thinking about investing in the environmental technology sector. John Rubino mixes fascinating case studies with astute, well researched analysis on the pros and cons of each of the sectors currently contributing to the runaway train that is the new energy revolution. A great read."
–Louise O'Halloran, Executive Director, Responsible Investment Association Australasia

"John Rubino's Clean Money finds the signal of truth in the noise of hype in the green investing market, zeros in on the most relevant and promising companies and technologies, and navigates the treacherous macro-economic waters that may cause investors to jump into the alternative energy market either too early or too late. Essential reading for investors seeking to profit from the coming boom in clean energy." 
–Eric Janszen, founder and President of iTulip, and author of the forthcoming The New New Deal

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