Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage
February 2009, Jossey-Bass
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* Both provide mega-markets for almost every product and service
* Both have platforms that will dramatically reduce the company's global cost structure
* Both have platforms that will significantly boost the company's global technology and innovation base
* Both are springboards for the mergence of new fearsome global competitors.
This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.
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Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage (US $29.95)
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