Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth
April 2008, Jossey-Bass
Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins.
Includes a Foreword by Rock the Vote and contributions from Beth Kanter, Evan Williams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Marty Kearns, Jason Fried, Mitch Kapor, and Katrin Verclas.
Chapters cover Blogging, Social Networking, Video and Photo Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.
About the Author.
About Rock the Vote.
The Big Picture: Beth Kanter.
The Big Picture: Evan Williams.
2. Social Networking.
The Big Picture: danah boyd.
The Big Picture: Fred Stutzman.
3. Video and Photo Sharing.
The Big Picture: Steve Grove.
The Big Picture: Jonah Sachs.
4. Mobile Phones.
The Big Picture: Seth Godin.
The Big Picture: Zack Exley.
The Big Picture: Marty Kearns.
The Big Picture: Jason Fried.
7. Virtual Worlds.
The Big Picture: Mitch Kapor.
The Big Picture: Katrin Verclas.
Ben Rigby has worked as CTO and president of several new media firms developing and devising web and mobile strategies for nonprofits and Fortune 1000 companies. Rigby?also founded MobileVoter.org, an organization dedicated to using new media to politically empower young people.
Ben Rigby's new book provides organizations and campaigns with a how-to on finding and targeting young supporters, volunteers, memoirs, and donors. (Fundraising Success Magazine, 05/20/08)