How to create a transparency strategy that keeps organizations competitive

Based on interviews with leaders and communicators in companies that have achieved measurable success though the implementation of transparency strategies, Tactical Transparency helps organizations determine the steps organizations need to take to execute their strategy. The authors explain the business rationale for transparency and show how a company can effectively communicate its transparency, particularly through blogs and other new media, always using appropriate "netiquette."

Shel Holtz, ABC (Accredited Business Communicator) (Concord, CA), is Principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Aetna, The World Bank, Disney, and FedEx among others. John C. Havens (Maplewood, NJ) is currently Vice President of Business Development for BlogTalkRadio.com.