![]() Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
ISBN: 978-0-470-29370-6
Hardcover
320 pages
November 2008, Jossey-Bass
US $34.95
This price is valid for United States. Change location to view local pricing and availability. Other Available Formats: Adobe E-Book
|
Visit Wiley's Higher Education Site for:
Instructors may request an evaluation copy for this title.
|
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency.
Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company ($10 value). View the refund/promotion details here.
Buy Both and Save 20%!
| + |
Buy Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
(List Price: US $34.95)
with Answering the Ultimate Question: How Net Promoter Can Transform Your Business (List Price = US $29.95) Cannot be combined with any other offers. Learn more. |



Share This