The Complete Guide to Fundraising Management, 2nd EditionISBN: 978-0-470-34246-6
Digital Content (Online or Downloadable)
384 pages
May 2008
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Inside you will find:
- The five principles of fundraising
- Resource development strategies
- Information management techniques
- Tips on prospect identification and market research
- Guidelines for running major gift programs
- Sections on fundraising by mail, by telephone, and through special events
- Capital and endowment campaign key success factors
