Billion Dollar Green: Profit from the Eco Revolution
Introduction. It's a Green, Green, Green, World.
What Drives the Green Wave?
An Oily Proposition.
We Want Our NRG!
A Cleaner Future.
Green Is Getting Cost Competitive.
Mo' Money, Mo' Growth.
The Greening of the Consumer.
Building a Green Portfolio.
Environment Protection Becomes Big Bucks.
The Goal of This Book.
Chapter 1: Catalyzing into Green: Why, and Why Now?
Rising Global Energy Demand.
The Chindia Syndrome.
Where Does That Energy Come From?
Energy Security: The New Cold War.
Chapter 2: Mandating Growth: Creating Greener Pastures.
Green Public Policy.
Mo' Money, Mo' Growth.
The Green Capital Boom.
The VC View.
Making Real Money.
Chapter 3: Waving The Green Flag: Clean Transportation.
Driving Along in My Automobile.
A Green Way Forward.
The Hybrid Theory.
Plug In and Fire Up the Engine.
EV All the Way.
How Do We Make Money?
The Bleeding Edge.
Words of Caution.
Chapter 4: I Wanna Soak up the Sun!: Harnessing the Profit Power of Solar.
SandÂ and Sun, Not Just a Vacation Mantra.
Costs and Incentives: Creating Sunny Choices.
Let the Sunshine In.
The Changewave Thesis.
A Solar Epilogue.
Chapter 5: Water, Water, Everywhere, Nor Any Drop to Drink: Sympathizing with the Ancient Mariner.
You're Going to Drive Me to Drinking.
If You Build It, They Will Drink.
A Tall Drink of Green Water.
The Alliance Dips Its Toe into the Water.
Splashing Around in the Water Investment Pool.
Toweling Offâ??and on to the Power Grid.
Chapter 6: Avoiding "Grid" Lock: The Powers that Be Are Going Smart.
A Vision for the Modern Grid.
Seven Valuable Virtues of the Modern Grid.
Meters for the New Millennium.
The Smart Meter Players.
Adopting the Information Solution.
Chapter 7: Eco-Efficient IT: The Nerds Are Turning Green.
What Is Virtualization?
Saving Kilowatts Equals Saving Money.
Virtually the Best.
Eco-Efficient IT is the Future.
Chapter Eight: Green Plastics: Cleaning Up Society's Legacy.
The Rise of Green Plastics.
The Why and Who of Green Plastics.
A Question of Cost and Market Adoption.
Just a Drop in the Bio Bucket.
Chapter 9: Fill 'Er Up with Biofuels: Growing Your Own Octane.
Ethanol: The Good, the Bad and the Ugly.
Blame It on Rio.
Mandates, Tax Credits, and Tariffs.
Investing in Team Ethanol.
Chapter 10: Fuel Cells and Advanced Batteries: The Rise of Pink Bunny Power.
Fuel Cells: Hydrogen Anyone?
Fuel Cell Types and Applications.
Big Costs, Big Benefits.
Powering Your Portfolio with Fuel Cells.
Chapter 11: Wind Power: Harnessing Nature's Breath.
Blowin' Up the Energy Charts.
The Good and the Bad of Blowin' in the Wind.
Turbines at a Glance.
The Breezy Dynamics of Growth.
Subsidies and Supply Shortages.
Investing in Windy Conditions.
Blowing on to Chapter 12.
Chapter 12: The New, Old Green Tech: Cleaning Up Coal's Act.
The Coal, Hard Facts.
Movin' On Up from Low Grade to High Grade.
Scrubbing Coal's Image.
The Great Carbon Roundup.
A Deeper Shade of Green.
Chapter 13: Living La Vida Verde: Green Buildings, Lighting, Natural Foods, and Lifestyles.
The Green We Inhabit.
By the Dawn's Early Green Light.
LED Lighting Leads the Way.
Green Movement Market Opportunities.
Toward the End of a Green Journey.
Chapter 14: Building a Green Portfolio: A Green Call to Arms.
CAUTION: Green Portfolio Construction Ahead.
The World is Not Flatâ??It's Voracious.
Appendix A: Master List of Green Companies.
Appendix B: Green Investing Resources.
Jim Woods is ChangeWave Research's Senior Editor. He has covered stocks and the economy as a financial journalist for nearly two decades. Woods holds a BA in philosophy from the University of California, Los Angeles, and is a former U.S. Army paratrooper.
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