 Social Media Marketing: An Hour a Day
ISBN: 978-0-470-34402-6
Paperback
380 pages
October 2008
US $29.99
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- Social media is user-generated content such as blogs, photos, podcasts, and video, and marketers and advertisers are just beginning to grasp the power that exists in this new way of communicating with potential customers
- Offers how-to advice for understanding how to implement and measure the impact of social media marketing campaigns
- Explains how to leverage the tools and techniques that are currently available and examines everything from blogs and RSS feeds to podcasts and video to social networks and user-generated content-sharing sites (such as YouTube)
- Interesting case studies and hands-on tutorials explain how to measure campaign effectiveness and integrate traditional media measurements
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