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Social Media Marketing: An Hour a Day
Dave Evans, Susan Bratton (Foreword by)
ISBN: 978-0-470-34402-6
Paperback
432 pages
October 2008
US $29.99 Add to Cart

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If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

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