Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare WorldISBN: 978-0-470-34504-7
Hardcover
288 pages
March 2009, Jossey-Bass
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Introduction.
Get a Grip.
1. Welcome to the Compulsion-to-Compare Planet.
2. Why Customers Search and Switch.
Get the Credit You’re Due.
3. Ace Your Buyer’s Worth-It Test.
4. Manage Perception Makers and Takers.
5. Be (and Stay) Damn Different.
Fortify Your Firewall.
6. Build Customer Trust.
7. Find and Grow Passionate-to-Serve Employees.
8. Look for Tamers That Teach.
Move On Now!.
9. Follow the 10 Day Starter Plan.
Notes.
Acknowledgments.
About the Author.
Index.
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Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World (US $24.95)
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