An innovation guide for business leaders, managers, and new product developers

The Innovator's Toolkit explains all the fundamental tools and concepts anyone involved in innovation should be familiar with--especially methods and strategies for improving products and services and developing new ones. This book is written in an easy-to-use reference format that helps readers understand why, when, and how to apply each tool. The tools and techniques in this book are organized around a four-step innovation methodology--define, discover, develop, and demonstrate--that takes readers through problem identification, then flows into idea generation, idea selection, and, finally, idea implementation. Constant innovation is a necessity for business success today; The Innovator's Toolkit presents an effective plan for achieving it.

David Silverstein (Longmont, CO) is founder and CEO of Breakthrough Management Group, an international consultancy and training organization focused on innovation, Six Sigma, and business excellence. A successful public speaker and executive coach, his articles have appeared in the Wall Street Journal, Worth, Investor's Business Daily, and BusinessWeek, among others. Philip Samuel (Lafayette, CO) is Chief Innovation Officer at Breakthrough Management Group, a frequent public speaker, and an executive coach on innovation, Six Sigma, and lean practices. He is a coauthor of Design for Lean Six Sigma (April 2008: 978-0-470-00751-8) from Wiley. Neil DeCarlo (Fountain Hills, AZ) is coauthor of several books and more than 200 articles and papers on performance excellence. His other books include Six Sigma For Dummies (978-0-7645-6798-8).