Patterns of Entrepreneurship, 2nd Edition

For anyone who is looking to start a new venture, this book is a must read! It guides readers through all the challenges they’ll face, providing them with tools and a practical road map for success. The author examines each phase of the process while presenting entrepreneurship from a practitioner’s point of view. The new edition focuses on the creation of a business plan as it explores the four stages an entrepreneur typically encounters when bringing a business idea to fruition. Numerous examples are also integrated throughout the chapters that help connect conceptual material to the plans, problems, and solutions that real entrepreneurs have encountered in their own businesses.