 Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible
ISBN: 978-0-470-35767-5
Hardcover
224 pages
September 2008
US $24.95
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–Michael Purcell, Senior Vice President, Product Development, Global Cash Card
"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."
–Catherine Monson, President, PIP Printing
"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."
–Marc Anthony, President, Black Dot Wireless
"In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service."
–Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management
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