  Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible
ISBN: 978-0-470-35767-5
Hardcover
224 pages
September 2008
US $24.95
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About the Author.
Preface.
What's the Big Deal?
Chapter 1: What Can You Expect from This Book?
Chapter 2: Origins of Shiny Objects.
Chapter 3: Why Are We Attracted to Shiny Objects?
Chapter 4: Shiny Objects in Our Lives.
Chapter 5: Traditional Persuasion Theory versus Shiny Objects.
Chapter 6: Shiny Object Quadrants.
Chapter 7: Five Facets of Shiny Objects.
Chapter 8: Brands as Shiny Objects.
Chapter 9: What Gets in the Way of Shiny Objects?
Chapter 10. In a Room Full of Shiny Objects, How Do You Get Yours Noticed?
Chapter 11. Now What?
References.
Index.
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