An effective way to appeal to the intrinsic needs of consumers and create brands that can't be ignored

Shiny objects are those things we can't help but be interested in. Some things simply demand the attention of consumers. Shiny Objects Marketing takes this principle to heart and uses it to turn regular brands into irresistible shiny objects. The book explains to readers what makes a shiny object--it grabs attention, drives curiosity, demands to be touched, and ultimately demands to be bought--and then shows them how to adapt these principles to their product or service. Shiny Objects Marketing shows readers how to turn their products and services into their customers' shiny objects and uses simple models, case studies, and examples, as well as interviews with marketers, to show how to put the technique to work in the real world.

David LaBonte (Irvine, CA) has more than 30 years of experience in marketing, advertising, and branding. He is President and Partner of Ad Matrix, a California-based marketing and advertising agency.