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The Myth of Multitasking: How "Doing It All" Gets Nothing Done

ISBN: 978-0-470-37225-8
144 pages
August 2008, Jossey-Bass
The Myth of Multitasking: How "Doing It All" Gets Nothing Done (0470372257) cover image
In a compelling business fable, The Myth of Multitasking confronts a popular idea that has come to define our hectic, work-a-day world. This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home.
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The Company.

The Owner.

The Lie.

The Cost.

The Origin.

The Exercise.

The Example.

The Question.

The Meeting.

The Expectation.

The Truth.

The Deal.

The Change.

The Steps.

The Systems.

The Follow-up.

Worksheets.

Resources.

The Author.

Index.

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Dave Crenshaw is a business coach and founder of Fresh Juice Strategy. He coaches and trains CEOs and management teams worldwide. Crenshaw is a graduate of Brigham Young University's Marriot School of Management and a frequent keynote speaker.
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"This little book was both a pleasure to read and offered some very practical advice in the form of a modern day fable." (Oliver Starr, Editor, Getting Things Done Times)

"Are you a master of juggling e-mail, voice mail, cell-phone calls and the like? No, you're not, says this slim fable-cum-manifesto against multitasking. The author, a business coach, gently ridicules the idea that anyone can concentrate on two things at the same time." (Andrea Sachs, Senior Reporter, Time Magazine, November 2, 2008)

"This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home." (businessskillbooks.blogspot.com, November 24, 2008)

"I applaud Crenshaw for taking on a popular buzzword and small-scale plague not only in business life, but also our day-to-day world. Multitasking is indeed a myth. I would be tempted to be more vigorous in my rhetoric and say that multitasking is a fraud and a thief." (businesscoach.us.com, November 24, 2008)

"Crenshaw's on a mission to reduce distractions, interruptions, and fire-fighting at work, and create environments that let employees see through tasks with their full attention before moving onto the next thing." (blumerlamotte.blogspot.com, October 13, 2008)

"Dave Crenshaw wrote my favorite book on the topic and I recommend it to any entrepreneur who still thinks and feels that multitasking is cool."
—Alex Mandossian, speaker, author, internet marketing expert, April 28, 2009

"Dave has a lot of good ideas in The Myth of Multitasking...I would highly recommend it to everyone so that they can see, with their own eyes, that multitasking is a lie."
Michael Ramm, Black Belt Productivity, blog.blackbeltproductivity.net

"This book is a quick and easy read…it packs a lot of learning in a short space. I recommend it for anyone who wants to be more productive, but I particularly recommend it for anyone who believes they are a good multitasker."
Dwayne Melancon, Genuine Curiosity, genuinecuriosity.com

"This is sure to become one of those books that all managers and CEO’s have like ‘Who moved my cheese’. It’s a little book with a big message and I would definitely recommend it to anyone who has a lot of jobs to do and are trying to manage it with multitasking."
Steven Aitchison, Change Your Thoughts, stevenaitchison.co.uk/blog

"Dave's book…is a wealth of information for busy, overwhelmed, time-strapped people told in an easy-to-digest story form. I read this book cover-to-cover in one afternoon at the pool, and came away with a totally different perspective on what I really need to do to accomplish my goal of getting more done every day."
Debbie Jordan Kravitz, Virtually Organized, mypersonalorganizer.typepad.com

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