The Myth of Multitasking: How "Doing It All" Gets Nothing Done
August 2008, Jossey-Bass
"Are you a master of juggling e-mail, voice mail, cell-phone calls and the like? No, you're not, says this slim fable-cum-manifesto against multitasking. The author, a business coach, gently ridicules the idea that anyone can concentrate on two things at the same time." (Andrea Sachs, Senior Reporter, Time Magazine, November 2, 2008)
"This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home." (businessskillbooks.blogspot.com, November 24, 2008)
"I applaud Crenshaw for taking on a popular buzzword and small-scale plague not only in business life, but also our day-to-day world. Multitasking is indeed a myth. I would be tempted to be more vigorous in my rhetoric and say that multitasking is a fraud and a thief." (businesscoach.us.com, November 24, 2008)
"Crenshaw's on a mission to reduce distractions, interruptions, and fire-fighting at work, and create environments that let employees see through tasks with their full attention before moving onto the next thing." (blumerlamotte.blogspot.com, October 13, 2008)"Dave Crenshaw wrote my favorite book on the topic and I recommend it to any entrepreneur who still thinks and feels that multitasking is cool."
—Alex Mandossian, speaker, author, internet marketing expert, April 28, 2009
"Dave has a lot of good ideas in The Myth of
Multitasking...I would highly recommend it to everyone so that
they can see, with their own eyes, that multitasking is a
—Michael Ramm, Black Belt Productivity, blog.blackbeltproductivity.net
"This book is a quick and easy read…it packs a lot of
learning in a short space. I recommend it for anyone who wants to
be more productive, but I particularly recommend it for anyone who
believes they are a good multitasker."
—Dwayne Melancon, Genuine Curiosity, genuinecuriosity.com
"This is sure to become one of those books that all managers and
CEO’s have like ‘Who moved my cheese’. It’s
a little book with a big message and I would definitely recommend
it to anyone who has a lot of jobs to do and are trying to manage
it with multitasking."
—Steven Aitchison, Change Your Thoughts, stevenaitchison.co.uk/blog
"Dave's book…is a wealth of information for busy,
overwhelmed, time-strapped people told in an easy-to-digest story
form. I read this book cover-to-cover in one afternoon at the pool,
and came away with a totally different perspective on what I
really need to do to accomplish my goal of getting more done
—Debbie Jordan Kravitz, Virtually Organized, mypersonalorganizer.typepad.com
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The Myth of Multitasking: How "Doing It All" Gets Nothing Done (US $19.95)
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