Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. Evidence proves it's not only what sales professionals say that determines their success, but how they execute the sales process to create a unique and world-class buying experience for their customers.

This book shows you how to apply consultative selling theory during every interaction to produce more sales. Beyond presenting theory, Silver Bullet Selling provides step-by-step training with practical examples, call-planning worksheets, exercises, tips, and templates. Read it -- and fire away at the competition.