WILEY

KNOWLEDGE FOR GENERATIONS

WILEY - KNOWLEDGE FOR GENERATIONS

United States Change Location

cart.gif CART |  MY ACCOUNT |  CONTACT US |  HELP    
Cover image for product 0470374411
Unleashing Innovation : How Whirlpool Transformed an Industry
ISBN: 978-0-470-37441-2
Adobe E-Book
200 pages
October 2008, Jossey-Bass
US $27.95 Purchase This E-Book

This price is valid for United States. Change location to view local pricing and availability.

Other Available Formats: Hardcover
  • Description
  • Table of Contents
  • Author Information
In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.