Unleashing Innovation : How Whirlpool Transformed an Industry
July 2008, Jossey-Bass
PART ONE: THE ANATOMY OF INNOVATION.
1. Embedded Innovation in Action.
2. Structuring and Sustaining Innovation: The Rational Framework and Emotional Drivers.
PART TWO: RATIONAL DRIVERS.
3. The Strategic Architecture.
4. Management Systems.
5. The Innovation Pipeline.
6. Innovation Mentors.
7. Managing Execution and Results.
PART THREE: EMOTIONAL DRIVERS.
Conclusion: The Innovation Journey.
Epilogue: Dragons Be Here.
Nancy Tennant Snyder is corporate vice president for leadership and strategic competencies for Whirlpool Corporation, reporting to the chairman and CEO, Jeff M. Fettig. BusinessWeek named her one of twenty-five Innovation Champions in the world.
Deborah L. Duarte is a consultant who is an expert in the areas of innovation strategy, leadership and executive development, organizational design, project leadership, virtual teaming, and executive coaching.
Snyder and Duarte have coauthored twobest-selling books: Mastering Virtual Teamsand Strategic Innovation, both from Jossey-Bass Publishers.