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Unleashing Innovation : How Whirlpool Transformed an Industry

ISBN: 978-0-470-37441-2
200 pages
July 2008, Jossey-Bass
Unleashing Innovation : How Whirlpool Transformed an Industry  (0470374411) cover image
In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.
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Foreword by Jeff Fettig.

Preface.

Introduction.

PART ONE: THE ANATOMY OF INNOVATION.

1. Embedded Innovation in Action.

2. Structuring and Sustaining Innovation: The Rational Framework and Emotional Drivers.

PART TWO: RATIONAL DRIVERS.

3. The Strategic Architecture.

4. Management Systems.

5. The Innovation Pipeline.

6. Innovation Mentors.

7. Managing Execution and Results.

PART THREE: EMOTIONAL DRIVERS.

8. Learn.

9. Dream.

10. Create.

11. Heroes.

12. Spirit.

Conclusion: The Innovation Journey.

Epilogue: Dragons Be Here.

References.

Acknowledgments.

The Authors.

Index.

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Nancy Tennant Snyder is corporate vice president for leadership and strategic competencies for Whirlpool Corporation, reporting to the chairman and CEO, Jeff M. Fettig. BusinessWeek named her one of twenty-five Innovation Champions in the world.

Deborah L. Duarte is a consultant who is an expert in the areas of innovation strategy, leadership and executive development, organizational design, project leadership, virtual teaming, and executive coaching.

Snyder and Duarte have coauthored twobest-selling books: Mastering Virtual Teamsand Strategic Innovation, both from Jossey-Bass Publishers.

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