Most businesses have all of the necessary tools to attract and retain customers at their disposal, but they don't know how to leverage them. Between the internet, television, telephone, and print media, there is an endless array of channels that can be used to reach out to customers, but the most successful companies don't pick and choose - they combine.

The use of multiple marketing channels in conjunction with one another is called "multi-channel marketing," and it is the most effective form of reaching and retaining customers. Ideal for the business owner and marketer alike, Changing the Channel is the all-encompassing guide to creating, maintaining, and profiting from a multi-channel marketing campaign.