Understanding Color: An Introduction for Designers, 4th Edition
Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before.
Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including:
- Expanded and revised content in nearly 35% of the book.
- Coverage of a broad range of design disciplines.
- Ideas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect.
- Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another.
- Innovative coverage of color marketing issues.
- Helpful tips for using color in the working environment.
- An online workbook with valuable exercises that reinforce color concepts.
Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.
Chapter 1 An Introduction to Color Study.
The Experience of Color.
The Uses of Color.
Chapter 2 A Little Light on the Subject.
Additive Color: Mixing Light.
The Illuminant Mode of Vision.
The Object Mode of Vision.
Subtractive Color: Colorants.
Lamps and Color Rendition.
Metamerism and Matching.
Modifying Light: Surface.
Transparent, Opaque, and Translucent.
Indirect Light, Indirect Color.
Modifying Light: Filters.
Chapter 3 The Human Element.
The Sensation of Color.
The Perception of Color.
Physiology: Responding to Light.
Healing and Color.
Psychology: Responding to Light.
Color as Language: From Name to Meaning.
Color as Words Alone.
Chapter 4 The Vocabulary of Color.
The Artists' Spectrum.
Primary, Secondary, and Intermediate Colors.
Other Spectrums, Other Primaries.
Cool and Warm Colors.
Tertiary Colors: Chromatic Neutrals.
Black, White, Gray.
Value and Image.
Pure Hues and Value.
Tints and Shades.
Monochromatic Value Scales.
Comparing Value in Different Hues.
Saturation: Diluting Pure Hues with Gray.
Saturation: Diluting Pure Hues with the Complement.
Chapter 5 The Instability of Colors.
The Instability of Colors.
Ground and Carried Colors.
Placement and Color Change.
Afterimage and Contrast Reversal.
Color and Area: Small, Medium, Large.
Chapter 6 Illusion and Impression.
The Illusion of Depth.
Spatial Effects of Colors.
Chapter 7 Color Theory: A Brief History.
Setting the Stage.
The Beginnings of Color Theory.
Color and Controversy.
The Scientifi c Model: Color Gets Organized.
Color by Numbers.
A New Perspective.
Chapter 8 Color Harmony.
In Search of Beauty.
Intervals and Harmony.
Hue and Harmony.
Value and Harmony.
Saturation and Harmony.
Major and Minor Themes.
Some Harmonious Conclusions.
On Beyond Harmony: Dissonant Colors.
The X-tra Factor: Surface and Harmony.
Chapter 9 Tools of the Trade.
It's the Real Thing: Color in Product and Print.
Chapter 10 The Medium of Light.
Then and Now.
Images of Light.
Lost in Translation.
The Screen Display.
Color Display Modes.
Presentation: Screen and Print.
Color on the Web.
Web Color Coding.
Chapter 11 The Business of Color.
The Color Industries.
Color and Product Identity.
Palettes, Color Cycles, and History.
Infl uences on Palettes.
Online Workbook (www.wiley.com/go/understandingcolor4e).
Understanding Color: An Introduction for Designers, 4th Edition (US $65.00)
Total List Price: US $120.00
Discounted Price: US $90.00 (Save: US $30.00)