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E-book

Search Engine Optimization: An Hour a Day, 2nd Edition

ISBN: 978-0-470-38211-0
359 pages
June 2008
Search Engine Optimization: An Hour a Day, 2nd Edition (0470382112) cover image
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
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Introduction.

Part I Foundation.

Chapter 1 Clarify Your Goals.

Chapter 2 Customize Your Approach.

Chapter 3 Eternal Truths of SEO.

Chapter 4 How the Search Engines Work Right Now.

Part II Strategy.

Chapter 5 Get Your Team on Board.

Chapter 6 Your One-Month Prep: Baseline and Keywords.

Part III Your SEO Plan.

Chapter 7 Month One: Kick It into Gear.

Chapter 8 Month Two: Establish the Habit.

Chapter 9 Month Three: It’s a Way of Life.

Chapter 10 Extra Credit and Guilt-Free Slacking.

Appendix.

Glossary.

Index.

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Search marketing consultants Jennifer Grappone and Gradiva Couzin have been improving the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, nonprofit, and human resources industries since the early days of SEO. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1998. Together they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization.
Visit the authors' site at www.yourseoplan.com, or www.sybex.com/go/seohouraday2e for downloads, forums, and additional resources.
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