  Smart Green: How to Implement Sustainable Business Practices in Any Industry - and Make Money
ISBN: 978-0-470-38779-5
Hardcover
224 pages
March 2009
US $29.95
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Foreword.
Introduction.
Chapter 1. The Green Rush.
Chapter 2. Taking the First Step.
Chapter 3. Defining Sustainability.
Chapter 4. A Framework for Strategic Sustainability Planning.
Chapter 5. Measuring Sustainability Outcomes.
Chapter 6. Marketing Sustainability and Transparency.
Chapter 7. Building Smart Green Companies.
Chapter 8. Smart Green Leaders.
Appendix.
Glossary.
Index.
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