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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

ISBN: 978-0-470-39500-4
208 pages
March 2009
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories (0470395001) cover image
A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

  • Nobody cares about your products (except you).
  • No coercion required.
  • Lose control.
  • Put down roots.
  • Point the world to your (virtual) doorstep.

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch. 

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A World Wide Rave.

Rules of the Rave.

Telling Stories.

When 7 = 350,000,000.

Tapping the Enthusiasm of Million of Fans.

The World Wide Rave Empowers You.

You Must Ignore the Old Rules of Advertising and PR.

We are The World.

A Dream Come True.

Fear not: You, too, can create a World Wide Rave.

Girls fight back!

Get out your mobile phones!

Nobody Cares About Your Products (Except You).

Understand buyer personas to trigger a World Wide Rave.

I love a good audit.

Stupid cancer: I’m too young for this!

Forget about your products.

Are you a talent fanatic?

How big is your "world"?

A resume? Or an e-book?

What about business-to-business e-book?

How to make your e-book a World Wide Rave.

Sex, shaving, and your oral health.

E-book your way to fame and fortune.

You can’t do that with the Yellow Pages.

When not to have sex (in your e-book).

A local World Wide Rave.

People want to do business with people.

No Coercion Required.

Unscrupulous marketing techniques.

Careful: Dodgy "viral marketing" sucks.

Ad agencies beware: Your viral campaign may be against the law.

Viral marketing is rarely a World Wide Rave.

Lose Control.

No strings required.

A top-ten unsigned band on myspace.

The Grateful Dead? Or Led Zeppelin?

A World Wide Rave is not about sales leads.

Return on investment is just an excuse.

But we can’t do that!

Sold out, so what!

Online video and the World Wide Rave.

Let’s be honest.

Block social media sites at your own peril.

Do you trust your employees?

We’re talking about people, not technology.

IBM’s social computing guidelines.

New York Islanders win big.

Do you work for a company that blocks access?

Put Down Roots.

When friends trigger as World Wide Rave.

Anyone can trigger a World Wide Rave.

Thousands of fans; one random youth soccer team.

Facebook applications: Where’s your widget?

How many cities have you visited?

Are you on Twitter yet?

Social networking and a World Wide Rave.

World Wide Rant: When buzz turns negative.

US Airways: Coffee, tea, or a credit card application?

Participating in social media.

Preventing a World Wide Rant.

How to monitor and participate in social media.

Create Triggers that Encourage People to Share.

Nothing is guaranteed to be a World Wide Rave.

Think like a venture capitalist.

Triggerstorm: Ideas for triggering a World Wide Rave.

Grade your web site.

A tool for spreading your ideas.

What hairstyle is best for you?

When your product itself is your trigger.

Rate your internship experience.

Be first and be fast.

A worldwide virtual event.

An aerospace lecture at the gym.

Create a contest, you might trigger a rave.

Enter a contest, you might win.

Showcase your customers.

Point the World to Your (Virtual) Doorstep.

You can trigger a World Wide Rave if you’re invisible.

Number 1 search result on Google.

Quoted all over the web.

Controlling the uncontrollable.

Do not read this part of the book.

Hire a journalist.

When the world come to you.

Stop making excuses.

Where the hell is Matt?

What do you have to lose?

Quit your job.

Your Challenges (A Review).

Index.

About the Auhtor.

Acknowledgments.

David Meerman Scott, live at your event!

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David Meerman Scott is an award-winning online marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the bestselling author of The New Rules of Marketing and PR, also from Wiley. For more information, please visit www.davidmeermanscott.com.
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"Scott’s book offers a number of methods and approaches that various businesses can use to start an online ‘wave’ of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today’s marketing trends."—Fuel Magazine

"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave’.—Miami Herald

"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."—Kansas City Star

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March 09, 2009
Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

David Meerman Scott turned the foundations of marketing upside down with The New Rules of Marketing and PR, which won the 800-CEO-READ Author’s Choice Award, was named one of the best marketing books of all time by Bnet, received a starred Publishers Weekly review, and almost two years after publication is still one of today’s best selling marketing books. 

Now, in WORLD WIDE RAVE: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories (Wiley; March 3, 2009; $22.95; 208 pages), Scott shares the secret to the most powerful marketing tool available—one that again goes against all the out-of-date rules that your boss, your agency and many experts are too afraid to abandon. 

A World Wide Rave is when thousands of people are talking about your or your company because they want to, not because they were coerced or tricked.  How do you create one? You might know a little about part of the answer: blogs, links, YouTube, Facebook and viral videos. But even the most tech-savvy marketer won’t get any mileage out of these online tools if they don’t craft the right content to trigger conversations that can spread to millions. 

Scott studied what content spreads like wildfire and what spreads like fruitcake, and reveals the most effective triggers for lighting the fire under a network of people and making your content easy for them to share. To succeed in this new world, you have to break the rules of the old world by giving up control of your message and giving away your content for free.  As scary as this may sound, Scott proves his point with inspiring stories of how such unorthodox techniques created wildly successful worldwide raves for companies, nonprofits and individuals like:

Tim Washer, manager of new media web video at IBM Communications, who humanized the image of IBM in the eyes of hundreds of thousands of viewers by producing a series of mockumentaries that spoof corporate training videos

Cindy Gordon, vice president of new media and marketing partnerships at Universal Orlando Resort, who reached 350 million people about the launch of The Wizarding World of Harry Potter theme park by telling only seven carefully selected people.

Steve Chazin, whose job search strategy included publishing an ebook online so that employers would seek him out for his ideas instead of ignoring one more resume in the stack.

Barack Obama, who used Twitter to update fans about his campaign and to announce his VP choice before it was announced to the press. 

WORLD WIDE RAVE is a guide to empowering others to tell your story and spread your ideas for free—and during today’s economic downturn what better time to try a free strategy that works far better than the expensive ones?

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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories (US $22.95)

-and- Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now, Revised and Updated Edition (US $18.95)

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Discounted Price: US $31.42 (Save: US $10.48)

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