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Be Yourself, Everyone Else is Already Taken: Transform Your Life with the Power of Authenticity

ISBN: 978-0-470-39501-1
256 pages
April 2009, Jossey-Bass
Be Yourself, Everyone Else is Already Taken: Transform Your Life with the Power of Authenticity (047039501X) cover image


Praise for Be Yourself, Everyone Else is Already Taken

"Mike's book is a wonderful expression of authenticity in action—clear, honest, instructive, and a passionate call to be your true Divine Self."
Cheryl Richardson, New York Times best-selling author, Take Time for Your Life

"Mike Robbins provides a clear guide for intelligently and compassionately coming face-to-face with yourself and loving the person you meet. His five principles of authenticity teach us how to embrace and celebrate all aspects of who we are and what it means to be a spiritual being having a human incarnation."
Michael Bernard Beckwith, author, Spiritual Liberation

"Be Yourself, Everyone Else is Already Taken is an empowering and refreshing book about how to be successful, real, and fulfilled in life. I highly recommend it."
Gay Hendricks, New York Times best-selling author, Five Wishes

"Mike Robbins has written a powerful, down-to-earth, and insightful book on one of the most important aspects of happiness and fulfillment in life—authenticity. Be Yourself, Everyone Else Is Already Taken will give you tools and techniques to enhance your life and relationships in a profound way."
Marci Shimoff, New York Times best-selling author, Happy for No Reason

"Be Yourself, Everyone Else Is Already Taken reminds us that God created each one of us for a unique purpose.?We live in a world where the lines between fake and real have blurred. This powerful book teaches you how to access and express the realness you crave in your work, your relationships, and yourself."
Jon Gordon, author, The Energy Bus

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Table of Contents



Part One: Why It Can Be Hard to Be Authentic.

1 Don’t Step Out of Line.

2 I Can’t Say or Do That.

Part Two: The Five Principles of Authenticity.

3 PRINCIPLE 1: Know Yourself.

4 PRINCIPLE 2: Transform Your Fear.

5 PRINCIPLE 3: Express Yourself.

6 PRINCIPLE 4: Be Bold.

7 PRINCIPLE 5: Celebrate Who You Are.

Part Three: Authenticity in Action.

8 Living Your Authentic Life.


About the Author.

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Author Information

Mike Robbins is a sought-after motivational speaker and leader of personal development workshops and coaching programs for individuals, groups, and organizations throughout North America. He is the author of the bestselling book Focus on the Good Stuff and has been featured on ABC News, the Oprah and Friends radio network, Forbes, and many others. For more information about Mike and his work, visit www.mike-robbins.com.
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Robbins, the highly visible lantern-jawed motivational speaker/coach/author/guru (author of Focus on the Good Stuff), returns with a primer on authenticity: what it means, what it can do, and how to achieve it. A master of his craft, Robbins' guide is thorough, direct and carefully organized, with an understanding and enthusiastic voice. Beginning with the reasons we lose our authentic selves, Robbins enumerates the pressures to conform in family, school, religion, politics and the media, as well as the damaging messages we absorb, like "be a good boy," "calm down" and "shut up." Robbins explains how these pressures lead to self-criticism and fear, then how to overcome them through greater awareness and compassion for one's faults. With questions, exercises, action points and sound practices, Robbins provides a map to transforming fear, gaining self-knowledge and celebrating your authentic self, with a measured pace and a minimum of distraction (no sidebars, charts or breakout boxes). Readers looking for a positive, no-nonsense guide to self-actualization should find Robbins an ideal guide (Starred Review, Publishers Weekly)
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Press Release

April 06, 2009
BE YOURSELF, EVERYONE ELSE IS ALREADY TAKEN: Transform Your Life With the Power of Authenticity

Authenticity is the new buzzword. Whether in our professional or personal lives, we talk about fostering genuine and transparent relationships. But due to our familiar upbringings, social norms, and personal fears, we don’t always follow through on our desire to be our true selves.  We need help practicing what we preach.

BE YOURSELF, EVERYONE ELSE IS ALREADY TAKEN: Transform Your Life With the Power of Authenticity (Jossey-Bass, a Wiley imprint; April 2009; $19.95 / Cloth; ISBN: 978-0-470-39501-1) by Mike Robbins, best-selling author of Focus on the Good Stuff, provides a simple, how-to program for shaping both your thoughts and actions into better reflections of your genuine self by allowing you to:

- Confront and transform your fear
- Express yourself fully and with confidence
- Deal with conflicts directly and resolve them effectively
- Take risks and go for what you truly want
- Keep things in perspective and have more fun
- Trust, forgive, and celebrate yourself
- Have more freedom, peace, and confidence in your relationships, your work, and your life

With humility and candor, Robbins gives practical, concrete suggestions – such as journaling regularly, choosing to do the things you fear, and creating your dream team - that effectively whittle away the facades that have hampered your authenticity.

Separated into three different sections, BE YOURSELF addresses why it’s so difficult to be authentic, five principles of authenticity, and action steps you can take to realize your goal for living authentically. Valuable exercises, resources, and anecdotes throughout provide inspiration for anyone who wants to improve their life, their work, and their relationships today!

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