In this fast-paced, global economy, profitable entrepreneurs can now simplify, adapt, and integrate the practices of Fortune 100 companies without the bureaucracy and expense. Capitalizing on PROFITS, seven principles for a profitable business, along with practical "apply today" tools, Dr. Lober provides a road map for entrepreneurs in how to run well-integrated, successful companies. Authentic case studies based on her experiences with some of the world's most successful corporations illustrate how the best practices of much larger firms can aid profitable small and medium-sized companies as they advance to the next level of growth. A wealth of thought-provoking principles, tools, questions and action plans also make this book a top-quality resource for courses in strategy and entrepreneurship.

Rosalie Lober, PhD (Cos Cob, CT), is President of Lober Associates, specializing in designing business practices to increase sustainable profitability.