Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
September 2009, Jossey-Bass
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1: Gen Y Is from Mercury.
2: They Shop Like They’re from a Different Planet Than Their Parents’, Too.
3: The Whys Behind the Buys.
4: The Lives, Minds, and Hearts of Today’s Tweens, Teens, and Twenty-Somethings.
5: Sex, Love, and Shopping.
6: Influence: The Force That Is Gen Y.
7: What Works with Gen Y.
8: Adapting to Gen Y’s Shopping Preferences and Power: Views from Our Experts.
About the Authors.