"Steve Bergsman provides his readers with one of the most comprehensive, yet concise overviews of real estate and all its property types."—Christopher Macke, Vice President, GE Real Estate

"This is an extraordinary work of detailed research and compelling writing. I've never seen the subject presented in such a cogent and skillful manner."—Phil Hall, editor, Secondary Marketing Executive

"The way out of the financial crash of 2007/2008 will come through skilled operations, astute investing, and the ability of real estate practitioners to give up their mental memory of the future! The heated success of ten-year, unprecedented growth in the real estate industry has somehow atrophied the industry's application of knowledge. What we need is a fresh look at opportunities and strategies for real estate investing. We are lucky that Bergsman's book has fit the bill—just in time."—Jack M. Cohen, CEO, Cohen Financial

"Insightful and informative; connects all the dots, providing the basis and foundation for making strategic decisions about real estate."—Stephen Blank, Senior Fellow, Finance, The Urban Land Institute