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Social Media at Work: How Networking Tools Propel Organizational Performance

ISBN: 978-0-470-40543-7
240 pages
October 2009, Jossey-Bass
Social Media at Work: How Networking Tools Propel Organizational Performance (0470405430) cover image


The definitive guide for using social media to build more effective organizations

Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

  • Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness
  • Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools
  • Shows how to tap into the power of social networks to improve organizational performance
  • Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others
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Table of Contents

1 Social Media at Work.

2 The Changing Landscape and What It Means to You.

3 What Is Social Media, and How Does It Work?

4 Where Social Media Has an Impact.

5 Examples from Trailblazers.

6 Putting Social Media to Work.

7 Looking to the Future.



About the Authors.


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Author Information

Arthur L. Jue, D.M., MBA/TM, CCD, is the director of Global Intelligence and Operations for Organization and Talent Development at Oracle. He has extensive senior leadership experience in Fortune 100 companies, teaches at the graduate level, speaks frequently, and publishes widely. He also serves on numerous boards of directors for non-profit, educational, and financial services organizations.

Jackie Alcalde Marr, MHROD, CPCC, is the director of Organization and Talent Development for Oracle, North America. She has worked with Fortune 100 organizations in Europe, Latin America, and Asia. She is a certified leadership, team, and personal coach, and is an adjunct faculty member at the University of San Francisco, teaching graduate-level courses in organization development.

Mary Ellen Kassotakis, Ed.D., MBA, CPCC, CPT, leads the Leadership Development Center of Excellence within Oracle's Global Organization and Talent Development group. She is certified as a leadership coach and as a Human Performance Technologist. She is a member of the Organization Development Network and serves on the International Leadership Association's Business Executive Committee.

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Press Release

November 09, 2009
Organization and Talent Development Directors at Oracle Explain How Social Networking Tools Propel Organizational Performance at Work

Today's emerging networking technologies – wikis, blogs, and social networking sites – are dramatically changing the way we build professional relationships and work collaboratively. The organizational and business impact of this social media is significant, particularly in our increasingly complex and fiercely competitive climate. 

But many companies and executives are not prepared to harness these technologies for strategic advantage. SOCIAL MEDIA AT WORK (Jossey-Bass; November 2009; $29.95) is one of the first books that look at how to implement social media within the organization as opposed to using it for product promotion. 

Written by leaders in Oracle’s  Organization & Talent Development group,  SOCIAL MEDIA AT WORK  offers important insights to help executives leverage the power of social media to build more effective and agile organizations, help their employees get more done faster, and improve leadership development— and of course, improve their bottom line. 

Arthur Jue, Jackie Alcalde Marr, and Mary Ellen Kassotakis present research and anecdotal examples from companies including Oracle, Hewlett-Packard, , Cisco, , Intel, Genentech, , IBM, Dow, Nokia, and British Telecom.  In addition to large corporations, the book includes examples from entrepreneurs, professional organizations, and education. 

Drawing from their practical experiences at Oracle as well as significant case studies, the authors provide proven recommendations for implementing social media to:  

  • Build high performing teams
  • Foster innovative cultures
  • Accelerate organizational learning
  • Lead change
  • Strengthen internal and external relationships 

The authors offer suggestions for how to overcome or avoid costly mistakes when implementing social media at work. Indeed, technology-enabled networking tools are transforming the entire domain of human and work relationships. If organizations decide to support, design, and co-create formal social media strategies at work they will increase the value of organizational knowledge and enhance their chances of thriving for years to come.

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