As the only book to share undocumented secrets for applying and implementing advanced web analytics methods, concepts, and tactics using adCenter Analytics, this guide provides you with advanced and unique information on adCenter Analytics. You’ll discover how to best use the custom views of adCenter Analytics and how to gather and interpret key data regarding how visitors enter, exit, and navigate a web site. You’ll garner valuable insight on tracking an ad campaign and measuring and analyzing e-commerce effectiveness and examine the “why” of web analytics so you can better understand your web site visitors and gain a competitive advantage.