Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

In true guerrilla marketing tradition, GUERRILLA MARKETING GOES GREEN (Wiley; $21.95; Paperback Original) presents unbeatable insurgent tactics to increasing your profits and improve the planet. Web marketing pioneer and environmental activist Shel Horowitz, teams up with bestselling author Jay Levinson to provide solid marketing tools that ethical business owners can harness in order to grow their businesses and save the planet. 

Attitudes toward business ethics and sustainability have shifted dramatically in recent years. Many topics that were considered pretty far out on the fringe have been slowly working their way into the mainstream. Business owners are looking for guidance, as they want to merge ethics and Green principles with success. They want to know how to survive and thrive in a world that sometimes feels like it’s out to get them, and they want validation for the choices they’ve made not to play dishonest and nasty business games.   

GUERRILLA MARKETING GOES GREEN provides both the theory and the practical roadmap. It presents good reasons why ethical, Green businesses work better and also offers solid marketing tools that these ethical business owners can harness in order to rapidly grow their businesses.

This book could be a lifeline for struggling businesses that haven't learned how to market themselves as ethical, environmentally friendly, active corporate citizens with whom their prospects want to do business. The book also discusses powerful strategic partnerships, blogs, social networking websites, podcasts, teleseminars, and other frugal, effective, and too-often-neglected marketing techniques.