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Sell Short: A Simpler, Safer Way to Profit When Stocks Go Down

ISBN: 978-0-470-41233-6
225 pages
March 2009
Sell Short: A Simpler, Safer Way to Profit When Stocks Go Down (047041233X) cover image


Praise for Sell Short

"I know of no other book designed for the needs of the individual investor or trader looking to make money on a broken company or market segment. He turned shorting stocks from something many see as 'the dark side' of investing into a great way to make money in any market."
Toby Smith, panelist, Fox News Channel's Bulls and Bears and founder and editor, ChangeWave Investing

"Sell Short is a great book for anyone who wants to be able to trade all markets. Michael uses sound option strategies to show how to play from the short side with limited risk and that's what investing and making money is all about: controlling risk! Sell Short isn't just a guide to trading—it is a complete method for identifying opportunities and managing a portfolio. I'll bet we all wish we'd read Sell Short last year, but trust me, these strategies work in any market!"
Jon "Doctor J" Najarian, Cofounder, OptionMonster.com

"Michael's approach to shorting stocks proves that solid research in uncertain, volatile markets does pay off. In a world of congenital optimists and crowded with long-only advisory services, Sell Short is a terrific primer for all investors seeking to make money on both sides of the market."
Bryan Perry, editor, Tactical Trader and author, The 25% Cash Machine

"The events of the recent past have shown that this book is overdue. Michael Shulman shows traders how to focus on individual stocks and sectors that are underperforming and then profit from them. An invaluable tool to complement any investor's trading strategies."
Gerald Scheinman, Alcyone Capital Management, LLC

"Michael has been spot on about the financial and economic crises for more than two years, way ahead of most in the financial industry. He tells it like it is, avoids the fluff, and has an uncanny ability to zero in on the critical aspects of the issues. He writes easily, with clarity and humor—and a reader always knows where Michael stands on an issue or how to execute a trade."
William Hyman, Investor

"Both institutional fund managers and retail investors will find Sell Short profoundly informative for identifying multiple ways to approach protecting downside risk in a portfolio as well as simply making money on the short-side. As a long-oriented fund, the downdraft of 2008 made it abundantly clear that everyone needs to have a deep base of 'short' knowledge in order to generate strong returns. Shulman's book should prove invaluable to novices and experts alike."
Jon Plexico, Stonepine Capital LP

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Table of Contents


Chapter 1 The Schadenfreude Component of Your Portfolio.

Chapter 2 How Shorting Works.

Chapter 3 The Case for Puts.

Chapter 4 Prospecting for Gold in Fading Stocks.

Chapter 5 Technical Indicators—You Gotta Love This Chart.

Chapter 6 Creating a Position.

Chapter 7 Going Short the Traditional Way or Borrower Beware.

Chapter 8 Shorting a Market Segment.

Chapter 9 Creating the Great Segment Trade.

Chapter 10 Shorting the Indices—Only the Big Ones. Please.

Chapter 11 Managing a Position or Everyone Has a Plan Until They Get Punched in the Face.

Chapter 12 Shorting Commodities and Real Estate.

Chapter 13 Shorting a Country.

Chapter 14 Shorting in a Bull Market.

Chapter 15 Advanced Trading Techniques.

Chapter 16 Case Studies—Ruby Tuesday, the Bear, and the Home Builders.


About the Author.


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Author Information

Michael Shulman is the Editor of ChangeWave Shorts, a weekly newsletter from InvestorPlace Media that educates and informs readers on short selling stocks, providing specific recommendations on opening, managing, and closing short positions. In 2007 and 2008 his recommendations produced average returns greater than 50 percent. At ChangeWave, he was the founding manager of their research services for institutional investors, hedge fund investing, and ChangeWave Insight and also created and wrote ChangeWave Biotech Investor. Mr. Shulman was the founder and CEO of AtYourBusiness.com; an executive board member of NextGen Capital, a venture fund based in Fairfax, Virginia; and spent many years in the technology industry in Silicon Valley. His work has been published in a variety of trade, general business, and online venues, including SeekingAlpha.com, the Los Angeles Times, the Motley Fool, and Worth online. He has been a guest on Fox Business, CNBC, and the Options Trading Network and is a regular speaker at various money shows and traders expos around the country.
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