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Fisher Investments on Consumer Staples

ISBN: 978-0-470-41665-5
240 pages
July 2009
Fisher Investments on Consumer Staples (0470416653) cover image


The third installment of the Fisher Investments On series is a comprehensive guide to the Consumer Staples industry—which includes companies that manufacture and sell food and beverages, tobacco, prescription drugs, and household products, to name a few.

This reliable resource provides you with the tools to help you understand and analyze opportunities within today's global Consumer Staples sector. With this book as your guide, you can quickly become familiar with how the Consumer Staples sector is segmented by industries, their respective macroeconomic drivers, and the challenges facing companies in this sector. Additionally, there are chapters dedicated to explaining many of the unique aspects of Consumer Staples products in emerging markets and security analysis techniques focused on Consumer Staples firms.

You don't have to be a professional to learn to better invest in the Consumer Staples sector—but you do need to be prepared. Fisher Investments on Consumer Staples can help get you up to speed in this area and help you make better decisions through any market conditions.

For more information visit www. consumerstaples.fisherinvestments.com

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Table of Contents




Part 1: Getting Started in Consumer Staples.

Chapter 1: Consumer Staples Basics.


Consumer Staples, Meet Your Distant Cousin—Consumer Discretionary.

An Introduction to the Business Cycle's Winds of Change.

Boring Can Be Beautiful.

Chapter 2: History of Consumerism in America.

Colonial America and Consumerism.

Mass Production in the Late 19th Century.

The Roaring Twenties and the Consumer Economy (1921-1929).

Mass Marketing & the Modern Day Consumer Products Industry.

The Modern Landscape and What to Expect In the Future.

Chapter 3: Consumer Staples Sector Drivers.

Economic Drivers.

Political Drivers.

Sentiment Drivers.

Part 2: Next Steps: Consumer Staples Details.

Chapter 4: Consumer Staples Sector Breakdown.

Global Industry Classification Standard (GICS).

Global Consumer Staples Benchmarks.

Food, Beverage & Tobacco.

Household & Personal Products.

Food & Staples Retailers.

Chapter 5: Challenges in the Consumer Staples Sector.

Challenge #1—Growing in Mature Industries.

Challenge #2—Dealing With Volatile Input Costs.

Chapter 6: Consumer Staples in Emerging Markets.

Opportunity Knocks.

Emerging Markets and Consumer Products.

Investment Idiosyncrasies.

Part 3: Thinking Like a Portfolio Manager.

Chapter 7: The Top Down Method.

Investing is a Science

the Top-Down Method

Top-Down Deconstructed

Managing Against a Consumer Staples Benchmark

Chapter 8: Security Analysis.

Make Your Selection.

A Five-Step Process.

Important Questions to Ask.

Chapter 9: Consumerize Your Portfolio - Investing Strategies.

Strategy #1: Playing the Market Cycle.

Strategy #2 – Playing Style Shifts.

Strategy #3 – Develop New Categorizations.

Implementing Your Strategy.

Appendix: Consumer Staples Sector Resources.



About the Authors.


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Author Information

MICHAEL CANNIVET is a Consumer Staples Research Analyst at Fisher Investments. He is also a contributing columnist for MarketMinder.com. Michael is a graduate of Georgetown University. Originally from Chicago, he currently resides in the Bay Area with his wife, Jennifer.

ANDREW S. TEUFEL has been with Fisher Investments since 1995 where he currently serves as a Co-President and the Director of Research. Prior to joining Fisher Investments, he worked at Bear Stearns as a corporate finance analyst in its Global Technology Group. Andrew also instructs at many seminars and educational workshops throughout the United States and United Kingdom, and lectures at the Haas School of Business at UC Berkeley. He is also the Editor in Chief of MarketMinder.com. Andrew is a graduate of UC Berkeley.

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