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The End of Energy Obesity: Breaking Today's Energy Addiction for a Prosperous and Secure Tomorrow

ISBN: 978-0-470-43544-1
296 pages
June 2009
The End of Energy Obesity: Breaking Today
Praise For The End of Energy Obesity

"Peter Tertzakian has succeeded once again. He outlines a visionary approach to meeting the serious challenges of the world's projected population growth, continued economic growth, and increasing living standards. This book is a clarion call to policymakers, business leaders, and energy consumers everywhere."
Guy Caruso, Senior Advisor, CSIS, Washington, D.C. (former Administrator, U.S. Energy Information Administration)

"Peter Tertzakian is one of the great energy thinkers of our time. In this compelling book, he examines the factors that will drive global energy demand and addresses the critical energy issue of our time: How can mankind bring its ever-growing demand for energy under control?"
Hal Kvisle, CEO, TransCanada Corporation

"Anyone interested in understanding the forces that drive conflict and instability when it comes to energy should read Peter Tertzakian's important book, The End of Energy Obesity. Mr. Tertzakian makes it clear that the road ahead is difficult but not impossible. For those interested in how to attack the energy problem today for a better future, this is a must-read book."
General John P. Abizaid (Ret.), former Combatant Commander, U.S. Central Command, and member of the SAFE Energy Security Leadership Council

"The End of Energy Obesity is a fresh look at a pressing problem . . . thought-provoking writing that's a must-read for those concerned about the way forward for the industrialized world."
The Honourable Peter MacKay, Minister of Defence and Minister for the Atlantic Gateway, Government of Canada

"Peter Tertzakian's prose is fun to read, and the analogies are so apt. For anyone concerned about how we go on an energy diet, this book is a must-read."
Matthew R. Simmons, Chairman, Simmons & Company International, author of Twilight in the Desert: The Coming Saudi Oil Shock and the World Economy

"This book explores the critical role networked IT solutions play in changing the way energy is used and delivered. The network truly becomes a platform for monitoring and managing energy consumption in a much more efficient way, and we expect the benefits to accelerate as the network becomes more pervasive. Tertzakian shows the reader how networked collaboration technologies such as TelePresence can enable powerful, face-to-face interactions while reducing our energy appetite and carbon footprint."
John Chambers, Chairman and CEO, Cisco  

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Acknowledgments.

Introduction.

PART I THE MAKING OF OUR ENERGY APPETITE.

Chapter 1 After the Banquet.

Chapter 2 Whetting the Energy Appetite.

Chapter 3 The First Principle of Energy Consumption.

Chapter 4 The World’s Factory.

PART II ELUSIVE SOLUTIONS.

Chapter 5 Breaking Our Energy Diet.

Chapter 6 Price and Value.

Chapter 7 Eating Our Efficiencies.

Chapter 8 Complex Carbons.

Chapter 9 The Maddening Allure of the First Principle.

PART III THINKING OUT OF THE BOX.

Chapter 10 The Asymmetry Principle.

Chapter 11 Beyond Nostalgia.

Chapter 12 Conservation 2.0.

Chapter 13 Dissolving Distance.

Chapter 14 A Low-Carb, Highly-Scalable Diet.

Chapter 15 The Energy Health Craze.

Epilogue: Leadership on the Commons.

Notes.

Glossary.

Bibliography.

About the Author.

Index.

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PETER TERTZAKIAN is Chief Energy Economist of ARC Financial Corporation and bestselling author of A Thousand Barrels a Second: The Coming Oil Break Point and the Challenges Facing an Energy Dependent World. Passionate about the history and direction of energy in society, Tertzakian blends three decades of experience in geophysics, economics, technology, and finance to analyze energy trends. Over the years, his prescient advice to corporate leaders, policymakers, and students has earned him many accolades for his work, including an asteroid in his name. Always questioning the consensus view, Tertzakian writes a weekly journal, is often quoted or seen in the media (including an appearance on The Daily Show with Jon Stewart), and is a sought-after speaker at events around the world.
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February 09, 2010
THE END OF ENERGY OBESITY

THE END OF ENERGY OBESITY

Breaking Today’s Energy Addiction

for a Prosperous and Secure Tomorrow

 By Peter Tertzakian


Is it any wonder our energy needs are so great?  Take a look around you. Nearly every defining feature of our modern way of life involves energy consumption: from cars and planes, air conditioning and computers, to concrete building and central heating. And rapidly growing population and wealth keeps raising global energy appetite to staggering heights. THE END OF ENERGY OBESITY: Breaking Today’s Energy Addiction for a Prosperous and Secure Tomorrow, (Wiley; July 2009; $27.95, 978-0-470-43544-1), by Peter Tertzakian, energy expert and bestselling author, explores the nature of an energy obese society in need of new diet.

Much of the discussion among experts, policymakers, and concerned citizens revolves around changing the nature of our energy consumption—by substituting traditional energy sources with alternatives such as solar, wind and biofuels. Although undeniably part of the overall solution, these efforts to find alternative sources in themselves are inadequate. “Like cheap junk food, long term availability of cheap energy has allowed industrialized countries, especially the United States and Canada, to become accustomed to a lifestyle of overconsumption,” writes Tertzakian. From our gas-guzzling SUV’s and bigger houses, to ever longer commutes and more distant vacations—we consume energy like there is no end.

THE END OF ENERGY OBESITY examines the link between economic growth, improved quality of life, and greater consumption. Reviewing conventional reactions to historical energy crises, Tertzakian explains why past options fail to meet today’s needs. Despite the hope being placed in “renewables”, clean-tech devices, offshore drilling, efficiency gains and carbon taxes, the sheer scale of our seven billion-person global village means we can’t satisfy the world’s demand for affordable, clean, and secure energy by following old paradigm approaches.

Tertzakian chooses to broaden the perspective by assessing energy consumption as a function of our socio-economic template and infrastructure. This leads to refreshing new insights that reveal how some of the most promising solutions will come from unexpected quarters. “Unlike the past, today’s troika of energy-rooted issues—ensuring future prosperity, promoting environmental sustainability and maintaining security—will be resolved in part by big changes happening outside of the energy sector itself.” Tertzakian’s book describes the complex forces reshaping the way we think about energy—new applications for our current energy-consuming technology; new developments in the use of fossil fuels; new consumer technologies, and new ways of living, playing and working that can reduce our energy appetite without compromising well being.

The emphasis is taken off finding more oil, gas and coal as well as converting arable land from food production to fuel production. Great promise is seen in how emergent information and communication technologies can offer creative ways to dramatically reduce energy use while actually improving lifestyles. Filled with in-depth insights, THE END OF ENERGY OBESITY, identifies the most promising options from the field of currently debated energy solutions and reveals how evolving habits, mind-sets, and innovations—that might seem improbable now—are the road to our energy future.

 

 

ABOUT THE AUTHOR

 

Peter Tertzakian (Calgary, Alberta) is Chief Energy Economist of ARC Financial Corp. and the bestselling author of “A Thousand Barrels a Second: The Coming Oil Break Point and the Challenges Facing an Energy Dependent World.”  Passionate about the history and direction of energy in society, Tertzakian blends three decades of experience in geophysics, economic technology, and finance to analyze energy trends.  His prescient advice to corporate leaders, policymakers, and students has earned him many accolades for his work.  Always questioning consensus views, Tertzakian writes a weekly journal, appears in the media (including an appearance on The Daily Show with Jon Stewart), and is a sought-after speaker at events around the world. 

 

For more information on the book and author, please visit: http://clichedesign.ca/peter/

 

 

THE END OF ENERGY OBESITY

Breaking Today’s Energy Addiction for a Prosperous and Secure Tomorrow

By Peter Tertzakian

Wiley; July 2009; $27.95; Hardcover

ISBN 13: 978-0-470-43544-1

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