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The Annual Campaign

ISBN: 978-0-470-43863-3
312 pages
August 2009
The Annual Campaign (0470438630) cover image

Description

LEARN THE SECRETS TO BUILDING AND MANAGING A SUCCESSFUL ANNUAL SUPPORT CAMPAIGN FOR YOUR NONPROFIT ORGANIZATION

Whether your organization is building its first annual support campaign or working on its hundredth, The Annual Campaign offers a fresh look at how your organization can raise the most money possible by effectively engaging staff, board, volunteers, donors, and prospects in embracing your mission and rallying to its cause.

This nuts-and-bolts book presents practical advice on:

  • The secrets to running an effective, well-coordinated annual campaign
  • Why your annual campaign needs a strong support base
  • How to know when your organization is ready to launch its campaign
  • Best practices for growing human relationships—and big pledges and gifts
  • How to get your volunteer force purposefully engaged

Brimming with step-by-step guidance and practical tools, including checklists for annual support campaigns, assessments for campaign readiness, sample pledge cards, cultivation tips for obtaining larger gifts, and much more, The Annual Campaign is the only guide you'll need to launch a successful—and abundantly lucrative—annual campaign.

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Table of Contents

Preface.

Acknowledgments.

About the Author.

1 What Is the Annual Fund?

2 Benefits of the Annual Campaign.

3 Assessing Campaign Readiness.

4 Developing the Case for Support.

5 Recruiting Volunteers.

6 Building Your Campaign Teams.

7 Building Relationships and Asking for the Gift.

8 Planning and Evaluating Your Campaign.

Index.

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Author Information

ERIK J. DAUBERT speaks, teaches, and consults on countless financial development topics. With decades of nonprofit experience, Erik is regarded as a leader in the areas of financial development and nonprofit management. He holds the title of Advanced Certified Fund Raising Executive (ACFRE), has advised hundreds of diverse nonprofits on their annual support campaigns, and has taught and inspired thousands of volunteers over the years. He resides in Durham, North Carolina.

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The Annual Campaign (US $49.95)

-and- Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (US $39.95)

Total List Price: US $89.90
Discounted Price: US $67.42 (Save: US $22.48)

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