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The Annual Campaign

ISBN: 978-0-470-43863-3
284 pages
August 2009
The Annual Campaign (0470438630) cover image

Expert advice for building and managing a well-run annual support campaign of a nonprofit organization

Nonprofit Essentials: The Annual Campaign reveals how to run a well-managed and well-coordinated annual campaign effort from the perspective of the large or small nonprofit organization. Centering on real-world campaigns and best practices in the 21st century for annual support, this book presents step-by-step guidance and practical tools including diagrams of annual campaign structures for use in local nonprofits, checklists for annual support campaigns, assessments for annual support campaign readiness, annual support campaign case statement examples, sample pledge cards, cultivation tips for obtaining larger gifts, and much more.

Erik Daubert (Durham NC) currently serves as Association Financial Development Consultant for the YMCA of the USA, assisting YMCA associations across the country with consulting for annual, capital, and endowment efforts.

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Preface.

Acknowledgments.

About the Author.

1 What Is the Annual Fund?

2 Benefits of the Annual Campaign.

3 Assessing Campaign Readiness.

4 Developing the Case for Support.

5 Recruiting Volunteers.

6 Building Your Campaign Teams.

7 Building Relationships and Asking for the Gift.

8 Planning and Evaluating Your Campaign.

Index.

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